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People often ask my opinion, my expertise and my advice about the state of fashion, their business or how they should get into fashion. I shared my insight with The Fashion Consumer in an informative conversation about the state of fashion.

If you want to know about the current fashion industry climate, this podcast is for you!

New designers, stylists, fashion journalists and all careers in between - here is some fashion biz info that will definitely help you as you navigate this industry, build, grow or maintain your fashion brand!


Lessons Learned from Doing (Almost) Every Job in Fashion

She’s been a model, art director, CEO and worked in retail. She’s produced fashion films and is a media personality and lifestyle contributor. In fact, there are few things Tamiko White has not done in the world of fashion. And, to cap it all off, she’s the author of Careers in the Fashion Industry, a reference book to help new members to the business find the right career for themselves. Naturally, this gives her a great perspective on the business and how to succeed in it.

In this interview, we focus on the consumer side of things, specifically:

* Why the “4Ps” of marketing (Product, Price, Place and Promotion) are no longer enough to build a successful fashion brand.

* The most important element of telling your brand story

* A discussion on whether we’ve hit “peak fashion” (and why probably not)

* What kale can teach us about the longer-term opportunities in the business

Follow me on IG @tamikowhite and follow @thefashionconsumer for the truth about the fashion the biz!