FASHION MERCHANDISING & FASHION MARKETING-Do you know the difference?
Merchandising and marketing are independent & interdependent imperative activities for every fashion brand.
They often overlap in terms of activities but too often, people don’t understand the difference.
Merchandising has various meanings within the fashion business and the tasks can vary from business to business. The definition of fashion merchandising is the activity of promoting goods for sale. Marketing responsibilities are related to the business of selling and promoting goods for sale.
(see previous blog posts for more detailed explanations and examples)
Understand that merchandising is a necessary and major component of every fashion brand’s success. Far too often, in my experience, fashion brands and retailers (of any kind of merchandise) -online or brick and mortar - do not consider or realize their need for a merchandiser…
Don’t make that mistake! Include merchandising and marketing in your business’s plans and budget!